It is important to use the right tools to ensure your brand is recognized and remembered by your customers. Printed products is one of the key elements in this process. In this article, we will explain how printed products affect brand memorability with examples from world experience.
Why are printed products important in brand promotion?
Printed products From business cards to labels, brochures to advertising posters, they are the perfect tools to visually showcase your brand. Their main advantages are as follows:
- Visual recognition: The combination of colors, design, and text allows customers to easily recognize your brand.
- Professionalism: Quality printed products create a reliable and professional image among customers.
- Memory retention: Unique and creatively designed printed products make it easier for customers to remember you.
Printed products in world practice
To fully explain the role of printed products in brand promotion, let's take a look at how global companies have used these products and ultimately made their name in history.
Coca-Cola's customized name campaign
Coca-Cola, “Share a Coke” campaign attracted customers with personalized bottle labels with their names. This campaign demonstrated the power of personalization in print, helping customers connect more closely with the brand. Imagine buying a Coke with your name on it. How would you feel? That bottle and label would probably stay in your home for a few more years.
Airbnb's local experience cards
Airbnb has created products that showcase local information for hosts and guests. City guides and location maps have helped them stand out and attract more customers.
IKEA's practical brochures
IKEA's printed brochures not only provide product listings, but also provide customers with practical tips and design ideas on how to use the products. This approach allows them to connect more deeply with their target audience.
National Geographic'sap pwith oysters menlightenment
National Geographic created unique print posters that reflected conservation themes. With high-quality images and stunning design, they reinforced the brand's message and left a lasting impression on people.
Nike'sthe boundaries of aglorythe companyaps
Nike created various print products (posters, billboards, etc.) with the slogan “Just Do It.” These products conveyed the brand’s motivational and global message to everyone as they wished and amplified its impact.
How can printed products be used more effectively?
- Choose a design that matches your brand identity
The color palette, fonts, and overall design of your printed products should be consistent with your brand identity. For example, a minimalist and elegant design may be more appropriate for a premium brand.
- Focus on high quality
The quality of your printed products forms the first impression of your brand. Poor quality products can damage your customers' trust in you and your service.
- Make personalized products
Making personalized business cards, labels, or gifts for your customers will help them build an emotional bond with your brand.
- Expand your range of printed products
Meet the diverse needs of your customers by creating a variety of products, from business cards to brochures.
- Give preference to ecological products
You can send a socially responsible message to your customers by using environmentally friendly printing materials.
Printed products is a powerful tool that helps your customers remember your brand and differentiate you from your competitors. Experiences from global brands also show that these products, made with neat and eye-catching designs and quality materials, can contribute to the success of your marketing strategy. Products made with the right strategy both strengthen your brand image and help you build a deeper emotional bond with your customers.
Now you too can enhance the quality of your printed products and make your brand live forever in the memories of your customers.
To express your brand more vividly, check out Indigo Printing House's high-quality and creative printing products.